Prevamp Design Agency

Crooked End Farm provide organic food from a Soil Association approved farm in Ruardean, Gloucestershire. With links to the surrounding Forest of Dean and local traditional markets, we were asked to help brand, package and present their unique offer to the public. With 'organic' naturally driving ethos, it has been embraced in the design process and implemented as a USP across the brand. The logo depicts traditional over modern farming methods, bio-degradable packaging made from corn has been sourced, the cherrywood signage, reflects the 'organic' approach.

One of the main considerations of the brief was self-sustainability & cost. With a growing products list, it was important to find the solution to an FMCG challenge. Brown paper bags that could be run through an ink jet printer, labels that could be produced as and when required depending on stock. A round label solution is used allowing minimum quantity printing on a daily basis.