Focus PR

We believe you can't talk to consumers at the front end if you don't understand the back end about how the market functions, where the product is made and how it gets onto the shelf.

Focus PR is the product of one woman's ambition and a desire to be better and do better. After an early career in agencies big and small, some of which didn't always put clients' interests first, Hilary Crossing wanted to create an independent, profitable consultancy doing the very best work, ethically. Now entering our third decade, Focus PR has grown up in her image: an unbeatable mix of brains, determination, honesty, resilience, humour, professionalism, thoughtfulness and great shoes.

The modern pace of market change is unprecedented and ever-accelerating, making it all the more important that we stop and think. Here are four questions to consider: What role does the brand play in the life of the consumer?