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You see, back then, buying large-format print was incredibly difficult unless you were buying large volumes of it, and even then the service and pricing you would receive was inconsistent to say the least.

Before starting Venture, the two Directors, Scott Conway and Wayne Bodimeade were in charge of the marketing for the Dutton Forshaw Motor group. With over thirty dealerships including multiple Mercedes-Benz and Ford dealerships to look after, Scott and Wayne had vast experience in buying print, supplying artwork and general marketing and spent 18 months exploring what looked like this gap in the market.

With large-format machines costing upwards of half a million pounds, a print partner was needed and in the same way a telecoms company will negotiate with BT based on the promise of volume Scott and Wayne did the same with the UK's premier large-format printers.