Two Sense

SingStar was a highly successful brand on PS2, and was now in need of a fresh visual update for the forthcoming PlayStation 3 release. The new PS3 version of the game leaned heavily on User Interface and User Experience, with a huge number of assets and screens to be created. The Creative Director had established the visual language of the game, and I worked under him creating new screens, concepts and flows for new areas of the game - such as the popular social networking area, My SingStar Online. While working on this project I was responsible for creating graphic elements such as iconography, customisation packs, and in-game assets such as buttons and game components. This game is an ever evolving franchise, constantly breaking into new and emerging marketplaces. This meant that the branding had to be adapted and fit to new markets on a near constant basis, creating sub brands for up to 12 versions of the game per year.