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Because the head and neck move forwards, it will eventually lead to a reversal of the natural curve of the neck. Tim Hutchful, of the British Chiropractic Association, said doctors were seeing an increased number of cases where overusing mobiles was contributing to neck and shoulder pain. If you stay in a fixed posture for too long like peering over a phone you are putting those muscles under stress.

Mr Hutchful said leaning the head forwards was like holding a 10 to 12lb weight away from the body. He added that tall young women with slender necks were anatomically most at risk from neck problems, as were sedentary people not used to using different muscles.