Sunproof

Sunproof was established in 2002 by Jouko Nykanen, who grew up in Sydney in the 1970's and went to the beach with no sun protection. Jouko and his childhood friends were the very last generation of clueless beach grommets who fried their hides before the Australians got smart about skin damage and invented the Slip Slop Slap mantra in the 1980's. Living in Britain since 1989, Jouko discovered the then little used surfing beaches of the Gower Peninsula and spent many summer weekends there. He noticed that the locals were punishing their hides under the burning sun and realised that the British were a decade behind in sun awareness compared to the Aussies.

He founded Sunproof in 2002 and started importing Australian sun protection products to the UK. These products are now available in over 500 retail outlets, web stores and mail order catalogues throughout the country including Mothercare and John Lewis. Sunproof have added popular winter ranges to their portfolio in recent years.