SME Needs

Nigel says: I have spent my entire career working in customer-facing roles, from the fast-moving world of food retail through market research and IT services in a combination of operational, sales and marketing roles. Since 2001 I have worked almost exclusively with small businesses. Marketing for small businesses is about maximising the return on investment from little or no marketing budget. It is about getting the attention of your customers in a way that will make them sit up and notice you at the time when they are looking for your services.

My approach of Measure, Understand and Improve has been adapted over time to better help my clients. It's based upon the process I followed over the last ten years that delivered more than 11 million in sales. I called the company SME Needs because small businesses need help with a wide range of services at certain times throughout their life cycle and particularly in the early years.