Skout Public Relations

In the final part of series of our five secrets of natural storytelling, we look at how it can help deliver bang for buck. PR often gets a bad reputation for being all about expensive stunts and photo shoots, and yes if a clever stunt or glossy portfolio of images helps you to achieve your PR objectives then it's likely to be money well spent. However, if you're marketing or PR budget doesn't quite stretch to such gimmicks, how can you ensure that your budget works as hard as possible for you?

Let's face it, the PR industry is well known for creating fabricated stories and stunts. These can be very seductive but we don't think they really work in a business to business PR setting where communicating your authentic value to stakeholders is critical. We believe that you should tell the real, organic stories that already exist within your business, that reflect what you really do and what you are good at. The challenge is that the sources of this natural B2B PR storytelling are often hard to find; you're so close to the business you need someone with the long view to spot and nurture them.

But these days business to business PR cannot exist in isolation. That's why take an integrated view. Your stories are also the source of great social media and digital marketing. In fact, content is the key to success all three areas - PR, social media and digital marketing.