Phoenix Asset Management Partners

We strive to deliver great long term investment returns. We are called Phoenix because we do it by buying great businesses when they are cheap usually because they are having short term issues. If our research is correct, then they emerge Phoenix-like and deliver high returns. Our key skill is in the identifying, valuing and monitoring of suitable investments.

We start out by not losing it. We take a great deal of care to invest in businesses that we understand thoroughly. We only back managements that we trust. Most importantly, we pay a price that has a big margin of safety; in fact, we never pay more than half what we think a business is worth. We also don't pay more than what we think the business is worth in a bad scenario; in other words, if things go wrong we want to make sure we get our money back.

We mean excellent in absolute and relative terms. Firstly, it should be much better than putting your money on deposit and secondly it should be much better than buying an index fund.