Pamir Carpets

The Group's key business objective is to be a leading European of floor coverings and beds, offering a comprehensive range of products at the keenest prices, supported by excellent customer service. The primary financial objective of the Group is to deliver long-term sustainable growth in earnings per share and cash flow. We are currently conducting a comprehensive review of our brand, sub brands, tone of voice and identity to deliver an updated brand positioning more suited to the contemporary retail market.

As the market leader in floor coverings, we have the strongest purchasing power, enabling us to pass on the best value to our customers. Where we have more space than we require, we are where practicable, taking steps to reduce the size of our store estate either in number of stores or by moving to smaller locations. We aim to act responsibly towards all our stakeholders, including customers, suppliers, employees and the communities in which we operate.