Ideaswise Copywriting

I’ve been a freelance copywriter for over 20 years, and have also worked for some of the best-known advertising, digital, direct marketing and design agencies in London and across the UK. But as the map above shows I’m just as happy working direct with clients large and small, anywhere in the world.

I used to work as a copywriter for mainstream UK agencies (sometimes I still do) including a few you may have heard of (like Saatchi & Saatchi) and many that will probably be unfamiliar. I’ve been lucky enough to pick up quite a few industry awards, and to work on well-known brands like Royal Mail, BBC, Virgin, BT, Heinz, IBM, Ford and Xerox.

I’ve ghost-written for celebrity chef Keith Floyd and I’ve been inside Broadmoor (as a visitor) to write recruitment ads for nurses there. I’ve written a sex chat operator manual and come up with an in-flight video about a teddy bear for Virgin Atlantic. I’ve generally had a lot of fun.

More seriously, I’ve come to appreciate what makes people buy, what makes businesses succeed and how to make the most of your marketing budget, whatever its size.

Through my own website, I came a long time ago to understand how to do well with Google (if you found me through a Google search, that proves the point). And that while search engine algorithms are always evolving, getting your website content right is the enduring key to success in the rankings.

A long time ago, I decided that I’d rather be in business for myself. Since then I’ve continued to work for agencies, but much of the time I work directly for clients large and small. This could involve websites, press advertising, direct marketing, newsletters, or simply top-level guidance to ensure you get the marketing mix right.