Your brand is actually the sum total of the impressions people (whether they are customers, potential customers or suppliers) have of your business. And the impressions they form will come from things as simple as the way you answer the 'phone all the way through to the complexities of whether people enjoy the interactions they have with you.
Of course, one of the first impressions people will have of your business is the way it looks; the visual image, the logo, the website, the company brochure. Well, that's true to a certain extent and most printers will help you knock a Word doc or PowerPoint slide into shape ready for print.
Gingersnap Design
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