Frantic Fish

If you're reading this you're most likely interested in (and need) Search Engine Optimisation - or SEO for short. Simply put, SEO is the process of making web pages rank more highly in search engines! Search engines are always changing their exact ranking criteria, but the principles of SEO have not changed since Google came on the scene, and are unlikely to do so for the forseeable future. So here are the five main requirements for a site that will be successful search engines. Some have over-designed, complicated sites full of industry jargon.

Some have text that could be used to describe a hundred other businesses. Many write only about who they are and assume people (and search engines) will know everything that they do. An SEO's first job is to make sure that your site covers all of your products / services, covers them well, and is easy to use. Together with clients, we write content for their sites that will not only inform, but also sell the service.