To support the reintroduction of Carlsberg's iconic strapline in the UK, we developed a first of its kind OOH campaign that would turn heads and drive awareness for the brand beyond traditional advertising. As part of Gumtree's sponsorship deal with Celebrity Big Brother 2015, Britain's most famous house will be decked out with items from Gumtree.com.
To support the reintroduction of Carlsberg's iconic strapline in the UK, we developed a first of its kind OOH campaign that would turn heads and drive awareness for the brand beyond traditional advertising.
As part of Gumtree's sponsorship deal with Celebrity Big Brother 2015, Britain's most famous house will be decked out with items from Gumtree.com. We were tasked to develop all creative for the campaign - using the popularity of the house to raise awareness of the great deals available on their website.
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Main Office - 16-18 Kirby Street, Farringdon, Unknown Location, EC1N 8TS
020 7251 0101
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Fold7
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