First Insurance

First Insurance is a trading name of the multi-award winning Fresh Insurance Services Group Ltd, a privately owned company established in 2002. First Insurance was re-launched in 2011 with First Car offering car insurance for younger and convicted drivers. As we've grown we've developed a wide range of insurance products tailored to suit the needs of our customers. We focus on new and innovative products, striving to continually improve and build upon our current offerings. We like speaking directly to our customers so we can really understand what they're looking for in a car insurance policy. We've asked our policyholders this question and of course, the majority wanted to drive down the price of their premiums. However a lot of people wanted a wider range of products such as breakdown cover, excess protection, and gadget cover; and for the tradesmen, tool and replacement vehicle cover if they're ever off the road following an accident.