Dmp

Variable Data Printing or VDP is a direct development of digital print. By combining our digital print capabilities with information about the recipients held in your data we are able to produce high quality, highly personalised communications. For example, traditionally a firm may send out 20,000 promotional brochures, all with the same messages, images, offers, etc. VDP does the exact opposite; it allows every single one of those 20,000 brochures to be completely unique. It allows companies to connect and engage their audience on a one to one level, one person at a time.

So how is this done? By harnessing market leading online products such as our own www.hellomarket.co.uk or using offline software such as XMPie or DirectSmile we are able draw literally any relevant piece of information or flag in a database and apply it to a mail design. So if you're a car sales company and you know your target likes 4x4's, he or she will receive a brochure focussed on 4x4's.