Clive Tanner

Perhaps one of the most important aspects of selling your home is its market valuation. Many agents believe the old adage that the highest valuation will win the instruction to sell. In many cases this can be counterproductive to achieving the best sale price. In this day and age of easy comparison through the internet portals, such as Rightmove, too high a valuation will deter prospective buyers from coming to view your home. You will then feel pressurised to bring the price down to meet the market expectation, and this will signal to buyers that there may be further price reductions to follow. Your market valuation should reflect the current market conditions in your area and be based on evidence of sale prices previously achieved locally for similar properties. Evidence proves that most properties will attract their highest offer within the first three months of marketing, but only if the advertised price is in the correct range to generate enough interest from potential buyers.