Azure Marketing

This explains why their marketing efforts are frequently off-target and they're disappointed with the results. Think about your best customer, the person that you have enjoyed working with/selling to the most, and that will help you if you're struggling with the answers to any of these. So if you're a roofing contractor, you may have an avatar for architects, home owners and commercial premises.

Go ahead, give it a go, and then see if your current marketing messages are speaking effectively to your avatar. I'd love to hear if this makes a difference to your marketing efforts, as this short exercise can have a huge impact on how you relate to your target audience.