Aveda Salon

Cult professional hair brand Aveda has been officially named a CoolBrand in an influential annual initiative to identify the UK's coolest brands. The Coolbrands list, now in its 11th year, follows a vote by a combination of around 3,000 consumers and a panel of 39 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. Helping raise coolness this year were the likes of Radio 1 DJ Gemma Cairney, fashion blogger, Susie Bubble, hip-hop duo Rizzle Kicks, celebrity chef, Gizzi Erskine, and musician, actor and director Plan B.

The prestigious Coolbrands list was drawn from over 10,000 independantly identified UK brands and whittled down into a shortlist of 1,200. Brands do not apply or pay to be considered. The panel of 39 influencers then scored each brand, bearing in mind factors such as style, innovation, originality, authenticity, desirability and uniqueness, before members of the British public were asked to vote.