ArtyIT

A domain is the home of your website, for example "www.yourname.com". Your domain name is the centre of your Internet identity, so what type of things should you take into consideration when choosing the name that will represent you on the Web? A well-chosen domain name should be short and easy-to-remember; users do not like to type lengthy names in to their browser's address bar. If you have already registered a company name, then it makes sense to use this name as your domain name.

However, it makes even more sense to register a second name that will enhance your presence, or 'findability', on the Internet. A good domain name means a good web presence, so it should be recognisable, easy to remember and, most importantly, reflect the nature of your business.