ApC Accountants

We work much more closely with our clients than traditional accountants. We are selective in the clients that we act for. We want to get to know our clients businesses inside out, enabling us to easily identify solutions and spot opportunities. We want to help improve profits and encourage growth. We want our clients to realise their goals. Whatever we do for you, we will always carry out our work with the aim of adding value to your business. We run an efficient business by making the most of technology and tried and tested systems, but we will never be the cheapest solution. Two centuries ago John Ruskin defined value as follows. In our view it still holds good today: "It's unwise to pay too much, but it’s also unwise to pay too little. When you pay too much you lose a little money, that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable doing the thing you bought it to do. The common law of business balance prohibits paying a little and getting a lot. It can't be done. If you deal with the lowest bidder, it’s well to add something for the risk you run. And if you do that, you will have enough money to pay for something better”.