Anthony Russel

Just because they are an accountant it does not mean they truly understand the world of business. In fact many accountants are poor business owners. A true commercial accountant understands the levers behind the numbers. They know that the numbers are the results of the 'game' and not the game itself. They really want to help you grow your business. This means they are constantly adding value to your business by pro-actively working with you towards your business goals.

They also support you with non-accounting related business issues as well. Accountants are human and make mistakes. But a great accountant will take responsibility for mistakes and make sure they are not repeated. You get true, cutting edge guidance and advice that moves your business towards your goals. Great accountants have expert skills to asses your ideas objectively (why should you listen to accountants who can't even grow their own business?).