2nd Impression

In the web design industry many years ago, it was quite apparent that there were differences in attitude from business to business. There were businesses who just wanted a web presence - to be there 'because they thought they ought to' - and there were those who wanted their website to work for them, helping them to sell their product or service or to expand their scope and marketplace. Others were quite simply satisfied to pay a little to a 'bedroom designer' or obtain their own WYSIWYG program and do it themselves.

But unlike a website, that's visible to all who come across it, for an email to be seen, it needs to arrive, be opened and be interesting enough to react to. And that's the simple way of putting it! Whether your website has been done by a company, who've optimised it correctly for search engine placement, or by a bloke you met at the pub; whether it's boring or interesting, static or dynamic, the minute someone arrives there, however they got there, they'll see it.